I am grateful to Carla Colina, Carolina Cannon, and Rory Lawson for incredible research assistance on this project. I also thank Josh Davis, Josh Dean, Stefano DellaVigna, Kareem Haggag, Alex Imas, Zack Nelson, David Ridge, Scott Shurtliff, Avner Strulov-Shlain, Justin Sydnor, and seminar participants at various universities for helpful comments and suggestions. The views expressed herein are those of the author and do not necessarily reflect the views of the National Bureau of Economic Research.