Biased Memory and Perceptions of Self-Control

Using data from a field experiment on exercise, we analyze the relationship between imperfect memory and people's awareness of their limited self-control. We find that people overestimate past gym attendance, and that larger overestimation of past attendance is associated with (i) more overestimation of future attendance, (ii) a lower willingness to pay to motivate higher future gym attendance, and (iii) a smaller gap between goal and forecasted attendance. We organize these facts with a structural model of quasi-hyperbolic discounting and naivete, estimating that people with more biased memories are more naive about their time inconsistency, but not more time-inconsistent.