Expectations, reference points, and compliance with COVID-19 social distancing measures
We surveyed representative samples of Italian residents at three critical points in the COVID-19 pandemic, to test whether and how intentions to comply with social-isolation restrictions respond to the duration of their possible extension. Individuals reported being more likely to reduce, and less likely to increase, their self-isolation effort if negatively surprised by a given hypothetical extension (i.e., if the extension is longer than what they expected), whereas positive surprises had no impact. These results are consistent with reference-dependent preferences, with individual expectations serving as a reference point, and loss aversion. Our findings indicate that public authorities should carefully manage expectations about policy measures and account for behavioral reactions to deviations from previous announcements.
Published Versions
Briscese, Guglielmo & Lacetera, Nicola & Macis, Mario & Tonin, Mirco, 2023. "Expectations, reference points, and compliance with COVID-19 social distancing measures," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 103(C). citation courtesy of