James J. Murphy
Department of Economics
University of Alaska Anchorage
3211 Providence Drive
Anchorage, AK 99058
Institutional Affiliation: University of Alaska
Information about this author at RePEc
NBER Working Papers and Publications
|December 2019||Do Appeals to Donor Benefits Raise More Money than Appeals to Recipient Benefits? Evidence from a Natural Field Experiment with Pick.Click.Give.|
with , , : w26559
We partnered with Alaska’s Pick.Click.Give. Charitable Contributions Program to implement a statewide natural field experiment with 540,000 Alaskans designed to explore whether targeted appeals emphasizing donor benefits through warm glow impact donations. Results highlight the relative import of appeals to self. Individuals who received such an appeal were 4.5 percent more likely to give and gave 20 percent more than counterparts in the control group. Yet, a message that instead appealed to recipient benefits had no effect on average donations relative to the control group. We also find evidence of long-run effects of warm glow appeals in the subsequent year.
|August 2014||Fair Weather Avoidance: Unpacking Costs and Benefits in Replication of 'Avoiding the Ask'|
with , , , , , : w20385
If being asked to give to charity stimulates an emotional response, like empathy, that makes giving difficult to resist, a natural self-control mechanism might be to avoid being asked in the first place. We replicate a result from a field experiment that points to the role of empathy in giving. We conduct an experiment in a large superstore in which we solicit donations to charity and randomly allow shoppers the opportunity to avoid solicitation by using the other door. We find the rate of avoidance by store entrants to be 4.5 percent. However, we also find that the avoidance effect disappears in very cold weather, suggesting that avoidance behavior is sensitive to its cost.
Published: Hannah Trachtman & Andrew Steinkruger & Mackenzie Wood & Adam Wooster & James Andreoni & James J. Murphy & Justin M. Rao, 2015. "Fair weather avoidance: unpacking the costs and benefits of “Avoiding the Ask”," Journal of the Economic Science Association, vol 1(1), pages 8-14.