Don’t Throw the Baby Out With the Bathwater: Firm Response to Downstream Product Shocks

We thank IMS Health Incorporated, now IQVIA, for their generous support and access to their data. The statements, findings, conclusions, views, and opinions contained and expressed herein are not necessarily those of IQVIA, IMS Health Incorporated or any of its affiliated or subsidiary entities. The statements, findings, conclusions, views, and opinions contained and expressed in this article are based in part on data obtained under license from the following IMS Health Incorporated or affiliate information service(s): IMS MidasTM and IMS NDTI. Higgins acknowledges support from the Sorenson Center for Discovery and Innovation Studies, David Eccles School of Business, University of Utah. Chatterjee acknowledges support of Hoover Institution Visiting Fellowship, Stanford University and University of Sussex Business School. The views expressed herein are those of the authors and do not necessarily reflect the views of the National Bureau of Economic Research.