Do People Report Happiness Accurately?

Validation of happiness measures is inherently challenging because subjective sensations are unobserved. We introduce a novel validation method: subjects report how happy they would feel (or did feel) after some specified event, as well as how they would respond (or would have responded) to a survey question about their happiness after the same event. The difference between these two responses measures “self-reported misreporting.” We demonstrate that self-reported misreporting varies across events and is substantial for certain types of events. These findings imply that caution is warranted when interpreting differences in self-reported well-being across contexts.