On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal
This paper evaluates the prospects for the emerging field of neuroeconomics to shed light on traditional positive and normative economic questions. It argues that the potential for meaningful contributions, though often misunderstood and frequently overstated, is nevertheless present.
Published Versions
B. Douglas Bernheim, 2009.
"On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal,"
American Economic Journal: Microeconomics,
American Economic Association, vol. 1(2), pages 1-41, August.
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